7 August 2011 | Category: Electronics
Facebook has launched its new 'Messenger' application for mobile devices, adding a group chat feature, as well as location sharing and photo posting.
The mobile messaging app was developed for Facebook by the same team that produced the Beluga group messaging application. Beluga was acquired in March by Facebook. The new app will compete directly with Blackberry Messenger and iMessage from Apple. Facebook Messenger, however, will have the advantage of being a cross-platform application, as it has been developed to work with Apple mobile products as well as Android operating systems.
Considering its enormous user base, Facebook Messenger has the potential to outperform most existing mobile messaging programs. The company boasts more than 250 million active mobile users, as well as partnerships with 200 mobile companies in 60 countries. Its integration of the Beluga group messaging technology may give it an edge over its competitors.
Many people believe that free messaging programs such as Facebook's Messenger may severely impact text message revenues for mobile providers. Text messaging charges generated $23 billion in revenue this year alone, and mobile companies are currently rushing to decide how to handle the drop in text messaging revenues.