Purchased for around $50 million in stocks and cash.
25 May 2011 | Category: Online
Twitter acquires TweetDeck and is willing to pay $40 to 50 million to seal the deal.
According to various sources - Twitter purchased TweetDeck for $40 to 50 million in stocks and cash. Four months ago, UberMedia was rumored to have bought TweetDeck for $25 to 40 million. However, Twitter moved fast to outbid UberMedia in an attempt to acquire a fair share in the market.
TweetDeck, one of the more popular Twitter platforms, was initially targeted by UberMedia, the company that now owns other tweeting platforms such as EchoFon and UberTwitter. Realizing that the addition of TweetDeck to UberMedia’s acquisitions will give them too much power, Twitter immediately made a counter offer to outbid UberMedia. This move stopped UberMedia’s purchase in its tracks and opened the doors for new bids.
TweetDeck, powered by Adobe Air, is in its beta phase. It gives users the ability to schedule tweets and posts on other social networks. Its interface showcases customizable columns that allow users to view their different social networks at the same time.